CLIENT SUCCESS STORY
How Scorpion Five Technologies (S5T) helped a premium med spa escape vendor lock-in, modernize their digital marketing strategies, create operational efficiencies, and begin building a HIPAA-compliant digital enterprise
Advanced capabilities in expert hands
Forged by securing classified systems.
Matched to your work – owns the results
Service-Disabled Veteran-Owned
BY THE NUMBERS
3
Week emergency website and ecommerce rewrite completed
2
Proprietary web platforms consolidated to one, extensible open-source platform
4
Digital marketing channels established
2
Compliance initiatives underway: HIPAA and LegitScript
“We have been working with S5T for almost a year now and I’ve been incredibly impressed with Hildy’s knowledge, expertise, educational mentorship, but most importantly outcomes and overall results. It has been money very well spent. We are pursuing additional projects with S5T to continue to improve our organization.”
Dr. Joe Hummel
THE SITUATION
Prime MD Aesthetics and Wellness has been serving clients since 2009 and maintains a perfect 5-star rating on Google. They have built their success on premium care and an “elevated” service philosophy.
Prime MD understands that technology is interwoven into everything from their online presence to their backend office operations. This means the sophistication of their digital operations directly effects the client experience.
KEY OBSTACLES
The early conversations between Prime MD and their S5T Principal Investigator (PI) were primarily focused on strengthening their cybersecurity posture and privacy compliance, establishing better inbound and outbound digital marketing channels, and establishing an enterprise systems approach to technology management.
The conversation became dominated by an urgent matter, however, when their existing web developer gave them just three weeks’ notice that they either needed to pay them to migrate their site to new hosting which they would afterward need to then manage themselves, or face sharply increased monthly fees for site maintenance and SEO.
The website as it existed also suffered from ailments that include:
Despite the need for immediate intervention on the website, the other matters still needing tending to, as Prime MD is rapidly growing. S5T and Prime MD needed to create a plan to prioritize key technology matters, while still proceeding in parallel with the other lines of effort. We still needed to:
OUR APPROACH
To meet the technology challenges presented in the Prime MD case, S5T employed the PI approach. S5T PIs are themselves subject matter experts (SME) in at least one area of technology, but are also highly experienced and educated in business and marketing operations. Additionally, S5T PIs maintain a network of other SMEs—which may or may not work directly for S5T—whom they employ and manage on the client’s behalf.
This means that Prime MD did not need to confer separately with a web development firm, an SEO firm, a digital advertising firm, cybersecurity consultants, HIPAA consultants, and a half dozen others. Their S5T PI learned about their business and takes care of all these things for them—like a technology lawyer of sorts.
WHAT WE DELIVERED
S5T developers:
Visitors of the site can now easily:
View the website at: primemdcenter.com
Marketing experts from S5T established inbound and outbound marketing channels using a scientific and data driven approach by:
Business analysts at S5T introduced Prime MD to the Five Component Framework for Information Systems, allowing them to analyze systems along the lines of hardware, software, data, processes, and people.
S5T helps Prime MD managers visualize processes using Business Process Modeling and Notation (BPMN) and Gane-Sarson Data Flow Diagramming (DFD) to:
Leveraging experience building hyper-secure systems for DoD and Intel, S5T engineers and compliance experts are helping Prime MD build HIPAA-compliant infrastructure and achieve LegitScript certification by:
THE IMPACT
The collaboration between S5T and Prime MD has been, and continues to be, much more than just a collection of individual services performed. It has become a partnership that has blossomed into something that allows both of our companies to take on the challenges of the modern business landscape and not simply survive but thrive!
Unified website and eCommerce platform with measurable SEO gains and conversion-friendly design—delivered ahead of emergency deadline.
Integrated inbound/outbound strategies with precise targeting, ensuring marketing spend generates maximum ROI.
Strengthened cybersecurity posture and compliance programs providing clear pathway to maintaining HIPAA compliance and achieving LegitScript certification.
Guided technology approach with an S5T Principal Investigator serving as both strategist and technical producer for ongoing technology refinement.
WHAT CLIENTS SAY
S5T mapped the engineering gaps in Alessa’s aging cloud infrastructure, drove the multitenant modernization plan, and built the internal capability for Alessa engineers to own and operate the architecture going forward.
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Collection of your Personal Information
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Sharing Information with Third Parties
The Company does not sell, rent, or lease its customer lists to third parties.
The Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services tothe Company, and they are required to maintain the confidentiality of your information.
The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.
Automatically Collected Information
The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding the use of the Company’s website.
Security of your Personal Information
The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose:
SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.
Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
Delete your personal information from our records; and
Direct any service providers to delete your personal information from their records.
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
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Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act;
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
Comply with an existing legal obligation; or
Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Children Under Thirteen
The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.
Email Communications
From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.
Changes to This Statement
The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our Scorpion Five Technologies, and/or by updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
The Company welcomes your questions or comments regarding this Policy. If you believe that the Company has not adhered to this Policy, please contact the Company at:
Scorpion Five Technologies
Louisburg, North Carolina 27549
Email Address: privacy@scorpionfivetech.com
Effective as of May 24, 2024