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Client Success Story
Featuring
Logo for Prime MD Aesthetics and wellness, the S5T client that is the focus of this case study.

Digital Transformation in Healthcare: Prime MD's Journey Toward a Sophisticated Digital Enterprise

How Scorpion Five Technologies (S5T) helped a premium med spa escape vendor lock-in, modernize their digital marketing strategies, create operational efficiencies, and begin building a HIPAA-compliant digital enterprise

Quick Stats

  • 3

    Week emergency website and ecommerce rewrite completed

  • 2

    Proprietary web platforms consolidated to one, extensible open-source platform

  • 4

    Digital marketing channels established

  • 2

    Compliance initiatives underway: HIPAA and LegitScript

“We have been working with S5T for almost a year now and I’ve been incredibly impressed with Hildy’s knowledge, expertise, educational mentorship, but most importantly outcomes and overall results. It has been money very well spent. We are pursuing additional projects with S5T to continue to improve our organization.”

Dr. Joe Hummel

Owner, Prime MD Aesthetics and Wellness

The Challenge

Prime MD Aesthetics and Wellness has been serving clients since 2009 and maintains a perfect 5-star rating on Google. They have built their success on premium care and an “elevated” service philosophy.

Prime MD understands that technology is interwoven into everything from their online presence to their backend office operations. This means the sophistication of their digital operations directly effects the client experience.

⚠️ Key Obstacles

The early conversations between Prime MD and their S5T Principal Investigator (PI) were primarily focused on strengthening their cybersecurity posture and privacy compliance, establishing better inbound and outbound digital marketing channels, and establishing an enterprise systems approach to technology management.

The conversation became dominated by an urgent matter, however, when their existing web developer gave them just three weeks’ notice that they either needed to pay them to migrate their site to new hosting which they would afterward need to then manage themselves, or face sharply increased monthly fees for site maintenance and SEO.

The website as it existed also suffered from ailments that include:

  • Page design patterns that were suboptimal for conversions
  • Lack of page structure to support multiple locations
  • Poor SEO foundations
  • Developed and hosted on a proprietary platform
  • The online store was developed and hosted on Shopify, completely separated from the main website

Despite the need for immediate intervention on the website, the other matters still needing tending to, as Prime MD is rapidly growing. S5T and Prime MD needed to create a plan to prioritize key technology matters, while still proceeding in parallel with the other lines of effort. We still needed to:

  • Detangle a web of disconnected software products and services
  • Recover from poor SEO performance by the outgoing firm
  • Establish effective digital marketing channels
  • Strengthen cybersecurity posture
  • Formalize compliance programs for HIPAA and LegitScript

Our Solution

To meet the technology challenges presented in the Prime MD case, S5T employed the PI approach. S5T PIs are themselves experts subject matter experts (SME) in at least one area of technology, but are also highly experienced and educated in business and marketing operations. Additionally, S5T PIs maintain a network of other SMEs—which may or may not work directly for S5T—whom they employ and manage on the client’s behalf.

This means that Prime MD did not need to confer separately with a web development firm, an SEO firm, a digital advertising firm, cybersecurity consultants, HIPAA consultants, and a half dozen others. Their S5T PI learned about their business and takes care of all these things for them—like a technology lawyer of sorts.

What We Delivered

  • 🌐

    Website and eCommerce Development

    S5T developers:

    • Reimplemented the website on WordPress and WooCommerce, bringing both web content ecommerce in to integrated platform in less than three weeks
    • Established content structures conducive to SEO
    • Created page structures that support Prime MD's multi-location enterprise

    Visitors of the site can now easily:

    • Determine which service categories are available
    • What services are available in each category
    • What services are offered at specific locations
    • Purchase goods without going to a separate site

    View the website at: primemdcenter.com

  • 📈

    Digital Marketing

    Marketing experts from S5T established inbound and outbound marketing channels using a scientific and data driven approach by:

    • Integrating sophisticated data analytics tools that track everything from user activity on the website, to SEO performance, to booking performance in Prime MD's backend systems—e.g., Google Analytics 4 (GA4) Microsoft Clarity, aHrefs, RankMath, Surfer SEO, and much more
    • Performing regular Search Engine Optimization (SEO) and GPT Engine Optimization (GEO)—aka, AI SEO
    • Creating and managing a content marketing strategy
    • Creating and regularly tuning Google Ads and Meta Ads campaign
  • 💡

    Business Analysis

    Business analysts at S5T introduced Prime MD to the Five Component Framework for Information Systems, allowing them to analyze systems along the lines of hardware, software, data, processes, and people.

    S5T helps Prime MD managers visualize processes using Business Process Modeling and Notation (BPMN) and Gane-Sarson Data Flow Diagramming (DFD) to:

    • Streamline technology operations
    • Perform ongoing process improvements
    • Identify new areas for growth—e.g., with custom software products like mobile apps
    • Create pragmatic modernization roadmaps
    • Transform disconnected IT systems into an enterprise system
    • Create high tech but compliant processes
  • 🔐

    Compliance and Cybersecurity

    Leveraging experience building hyper-secure systems for DoD and Intel, S5T engineers and compliance experts are helping Prime MD build HIPAA-compliant infrastructure and achieve LegitScript certification by:

    • Utilizing guidance from the NIST 800-66 publication to establish HIPAA-require administrative protections and risk management programs
    • Implementing security controls from the NIST 800-53 to strengthen cybersecurity posture
    • Creating and implementing a comprehensive plan to govern online content and achieve LegitScript certification, allowing Prime MD to perform paid online marketing for prescription drugs and related services

Results and Impact

The collaboration between S5T and Prime MD has been, and continues to be, much more than just a collection of individual services performed. It has become a partnership that has blossomed into something that allows both of our companies to take on the challenges of the modern business landscape and not simply survive but thrive!

  • 🚀

    Modern, Resilient Web Platform

    Unified website and eCommerce platform with measurable SEO gains and conversion-friendly design—delivered ahead of emergency deadline.

  • 🎯

    Data-Driven Marketing Engine

    Integrated inbound/outbound strategies with precise targeting, ensuring marketing spend generates maximum ROI.

  • 🛡️

    Compliance Foundation

    Strengthened cybersecurity posture and compliance programs providing clear pathway to maintaining HIPAA compliance and achieving LegitScript certification.

  • 🤝

    Trusted Partnership

    Guided technology approach with an S5T Principal Investigator serving as both strategist and technical producer for ongoing technology refinement.

Visuals

Multi-Location Capability
In addition to navigating the Prime MD site by service or service category, user may also contact individual locations, or visit a location's dedicated page to see which services they offer.
Mobile Friendly Design
The Prime MD site was designed with mobile reactivity as a first-class citizen, making the site easy to use on any device.
Microsoft Clarity Click Map
Here we are using analytics tools like Microsoft Clarity, in conjunction with live user testing, to make data-driven conversion optimization decisions.
Elegant Site Navigation
Users can now visit a service category page, an individual service's page, or a location's page, and then filter to see what is available. In this case, you can see the services under the "Injectables" category and see which locations offer which services under the injectables category.
Organic Traffic Increases
Here you can see in the aHrefs dashboard that organic traffic has increased since SEO work began in August.
Integrated WooCommerce Shop
We removed the need to host Prime MD's web shop in a separate Shopify store, and instead created an integrate web store on their new WordPress website using WooCommerce.
Home Page Comparison
The previous Prime MD page is on top, with the S5T-developed page below. Note that all calls to action (CTA) on the old page are in the primary color, gold, whereas the new page uses color wheel theory and places a complimentary opposite color as a light, tasteful border around buttons. Also note the logo enhancements performed by S5T.
Data-Driven Design
In order to make data-driven decisions about website design, SEO, and conversion optimization, you need data. Here we can see a Google Analytics 4 (GA4) dashboard, one of many analytics tools we're using to drive development decisions for Prime MD's digital properties.
Page Ranking Position Increases
SEO work began in earnest in August, and all pages on the entire site now typically rank on the first page of search results.

Ready for Your Own Digital Transformation?

Let’s discuss how S5T can help your business achieve similar results through strategic, consultative partnership.
Contact Scorpion Five Technologies

What Clients Say About S5T

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This Privacy Policy (“Policy”) applies to scorpionfivetech.com, and Scorpion Five Technologies (“Company”) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to the Company include scorpionfivetech.com. The Company’s website is a business site. By using the Company website, you consent to the data practices described in this statement.

Collection of your Personal Information

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Sharing Information with Third Parties

The Company does not sell, rent, or lease its customer lists to third parties.

The Company may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services tothe Company, and they are required to maintain the confidentiality of your information.

The Company may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Company or the site; (b) protect and defend the rights or property of the Company; and/or (c) act under exigent circumstances to protect the personal safety of users of the Company, or the public.

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The Company may automatically collect information about your computer hardware and software. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding the use of the Company’s website.

Security of your Personal Information

The Company secures your personal information from unauthorized access, use, or disclosure. The Company uses the following methods for this purpose:

SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) the security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

Delete your personal information from our records; and

Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

Debug to identify and repair errors that impair existing intended functionality;

Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

Comply with the California Electronic Communications Privacy Act;

Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

Comply with an existing legal obligation; or

Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

The Company does not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian for permission to use this website.

Email Communications

From time to time, the Company may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.

Changes to This Statement

The Company reserves the right to change this Policy from time to time. For example, when there are changes in our services, changes in our data protection practices, or changes in the law. When changes to this Policy are significant, we will inform you. You may receive a notice by sending an email to the primary email address specified in your account, by placing a prominent notice on our Scorpion Five Technologies, and/or by updating any privacy information. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

The Company welcomes your questions or comments regarding this Policy. If you believe that the Company has not adhered to this Policy, please contact the Company at:

Scorpion Five Technologies

Louisburg, North Carolina 27549

Email Address: privacy@scorpionfivetech.com

Effective as of May 24, 2024

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