Unlocking Growth and Success: 5 Key Areas of Small Business Technology that Make the Greatest Impact

If you’re looking to understand how technology can benefit your small business, this article will help you focus your efforts. We highlight five key areas where strategic technology adoption can drive meaningful growth, enhance operational efficiency, and give your business a competitive edge. Whether you’re just starting out or seeking to refine your existing systems, […]

Healthcare Digital Marketing: Special Considerations for Medical Practices

Key Takeaways Digital marketing for healthcare organizations requires strict compliance with HIPAA, FDA guidelines, and state regulations that don’t apply to other industries LegitScript certification is essential for medical practices wanting to run outbound advertisements for prescription-related services Successful healthcare marketing strategies require both inbound marketing (SEO, content) and outbound marketing (paid ads) while maintaining […]

HIPAA Compliance Basics: Fundamental Knowledge for Practice Leaders

Key Takeaways HIPAA compliance requires adherence to three main rules: Privacy Rule, Security Rule, and Breach Notification Rule, with the Privacy and Security Rules having the greatest operational impact on practices Risk assessments must be conducted on all digital systems owned by covered entities using structured frameworks like NIST SP 800-30, with nine specific elements […]

Quieting the Chaos of Online Marketing for Small Business

Key Takeaways Introduction For many small business owners, digital marketing for small business feels less like an opportunity and more like a source of anxiety. Flashy new tools, competing opinions, and endless “must-try” tactics create a flood of information. It’s not easy to discern what information is legitimate in such a noisy environment. That confusion […]

Want Your Website to Grow Your Business? 10 Vital Considerations

Key Takeaways Define clear goals before you start—your website should serve your business strategy, not distract from it. Choose a website platform that aligns with your needs and avoids vendor lock-in. Plan for both short-term costs (design, setup) and long-term costs (hosting, SEO, content). Professional design and consistent branding build trust and credibility. SEO should […]

The Agile Software Development Life Cycle: What Matters for Managers

Key Takeaways As a manager, you should understand what both a Software Development Lifecycle (SDLC) and a Development Process Framework are. Agile itself is not a system — it’s a set of principles that require an actual framework (like Scrum, Kanban, or SAFe) to put those principles into structured practice. Most modern frameworks and SDLCs […]

Small Business Software Development: Core Concepts to Understand Before You Build

If you’re a small business leader thinking about building custom software to better meet business objectives, you’re likely wondering where to begin—and how to avoid costly mistakes. This guide breaks down what you need to know before jumping into development, helping you build smarter from the start and avoid being overwhelmed by jargon, vendor promises, […]